App Store economy statistics for app marketers

Which figures can I cite?

Selected statistics, with the reporting period and population attached to every figure.

Which App Store figure matches your business model?

Our comparison of the publisher’s 2025 categories helps avoid treating all ecosystem commerce as subscription-app revenue. These are interpretations of the cited figures, not a new survey.

• The rounded physical-commerce figure is approximately 7.4 times the digital-goods figure: 1,100 ÷ 149. This comparison uses the published rounded category values, not an exact market share or a forecast.
• The $149 billion digital category and $151 billion advertising category are similar in scale; their sum is $300 billion. They should not be represented as the full ecosystem, which also includes physical commerce.
• For a launch decision, test your own store-page conversion and retention. A large category total does not predict sales for a particular app.

Source figures: Physical goods and services sales · Digital goods and services billings and sales · In-app advertising revenue.

Put the comparison into practice

• App Store screenshot design guide
• Explore app creative tools

What do these statistics mean?

Use these figures for market context, then measure your own store-page conversion, acquisition costs and retained customers. Commerce facilitated by an app marketplace is not the same as developer profit or Apple commission revenue.

How were these figures selected?

We checked the linked primary publications, selected facts relevant to this topic, and retained their units, population and reporting period. This page is a curated reference, not an original survey. The CSV includes the source URL for every row. A successful URL check alone does not establish that a number is correct; the number and its surrounding explanation must agree with the source.

Historical observations remain labelled by their original period. We update the content date when a figure, source or explanation materially changes, rather than resetting it for a routine check. Forecasts and reported perceptions stay distinct from measured outcomes.

What are the limitations?

These are publisher-reported figures and estimates from the study Apple cites. The ecosystem includes physical commerce. They do not prove that a particular creative, AI feature or Zemplate tool improves conversion.

Where did the data come from?

1. Apple / Analysis Group — App Store ecosystem in 2025. Published: 2026-06-04.

How should I cite a figure?

Use the permanent link on the relevant card and name the original publisher, measurement period and population in your text. Cite the original publication when it is the primary evidence for your claim. If this compilation helps your research, you can also reference this page:

Zemplate. “App Store economy statistics for app marketers.” Updated 2026-09-14. https://zemplate.ai/research/app-store-economy-statistics.